Get a Sneak Peek at the New Isagenix Brand


Big things are coming for Isagenix in 2018! As we continue to grow, evolve, and better serve our Customers in the new year, the Isagenix brand must grow and evolve to reflect our values and goals for years to come.

That’s right, the Isagenix brand is changing in 2018 – new look, new voice, same transformational system. The complete rebrand (new logo and packaging) won’t officially start rolling out until Global Celebration 2018, but here is what you can expect over the next seven months during our brand evolution.

  • Updates to our digital websites, photography, and brand colors.
  • A bolder and more empowering approach to the way we talk about our products and transformations.
  • A more cohesive brand and voice as we expand across the globe.
  • New digital technologies to enhance the Customer experience.

Weight Wellness: More Than Just Weight Loss

Isagenix Weight Loss Solutions have helped millions around the world release unwanted pounds and reclaim their physical lives – but we also know that the “perfect weight” is unique to the individual. Weight Wellness is the new, flexible health solution to help you reach and maintain your ideal weight. So, whether your goal is to lose unwanted fat, gain more muscle, or maintain a healthy body weight, Weight Wellness has the products and solutions to help you reach those goals.

Living the IsaLife

Isagenix New Brand

Isagenix exists to inspire and empower individuals, families, and communities to live the IsaLife™ through a journey of nutrition, health, and overall wellness. The IsaLife is all about the Isagenix lifestyle and its values and principles – both to improve our own lives and the lives of others. As we grow as a global leader in health and wellness, our focus on people, products, and transformations grow, too.

“The IsaLife is bigger than me; it’s bigger than any one person,” says Erik Coover, senior vice president of global field development. “It’s a community. It’s a family. We want to welcome you to the IsaLife.”

Our Brand Purpose

Isagenix is a trusted and respected organization that exists to inspire and empower individuals, families, and communities to live their best lives through a journey of nutrition, health, and overall wellness.

Our Brand Story

We are dreamers, believers, and achievers of transformation. We are lovers of purpose and passion. We are leaders in wellness. We are experts in entrepreneurship. We are innovation and integrity. We don’t wait for opportunities; we make them happen. We are a lifestyle. We live the IsaLife.

We celebrate the efforts and victories of others. We are a global family. No shortcuts, no excuses, only the best in nature and science, only no-compromise products that work and work well. We give back and move forward. We see health as the destination but wellness as the journey. We are in this together.

We are Isagenix.

Bigger, Better, But Still Isagenix

A brand evolution can seem like a big adjustment, but this is still the same Isagenix you know and love. Our mission, our values, and commitment to Customer focus remain unchanged, but the way we portray and talk about our values will continue to grow and evolve in the future.

What’s Next?

You will start to see evidence of our new brand in the way we talk about our products, systems, and success stories in 2018, but the big reveal will take place when the new logo and look is unveiled onstage at Global Celebration in Nashville, Aug. 5-7, 2018. Come witness it in person! Visit to reserve your seat today.


Join Us For Global Cleanse Day!


Start 2018 Off Right

Another year has come and gone, which means a new year is here. This is the perfect time to set your goals and intentions, and continue with the health and wellness goals you set last year!

Help Us Spread World Health

Join us for Global Cleanse Day as we are eager to share in this worldwide event with all of you! Today is the day to show your commitment to transforming your health and transforming your body. Proudly show your support by using the #CleanseDayWednesday and #GlobalCleanseDay hashtag on social media. We want you to flood our social media feeds with images, encouragement, and inspiration as we all come together for this universal one-day cleanse!

Will You Join Us?

We want to maintain the momentum we created on this cleansing journey when we launched Cleanse With Friends in August. This revolutionary cause has improved global health and wellness. The world is just waking up to the extraordinary benefits of intermittent fasting, while we’ve been doing it for over 15 years at Isagenix! Be sure to take part in this powerful movement.

Set yourself up for success today, and every day to follow, by cleansing with a solid foundation of accountability! Support is your key on this journey. Encourage those around you to join us for Global Cleanse Day. Cleansing together can help create a positive environment where everyone is motivated by each other. Your actions can inspire those around you – so, cleanse with us!

This is a day that brings us all together as we commit to cleanse toward better overall health. Stay tuned to our social media channels today for all the excitement!